Your Business Metrics
Adjust the values below to see your potential ROI
Real Results From Real Roofing Companies
See what happens when you only pay for qualified appointments
"We made $47,000 in profit in the first 60 days. The leads show up ready to buy. No tire kickers, no price shoppers. Just qualified homeowners who need roofing work done."
John Smith
ABC Roofing, Dallas TX
"Finally, a marketing company that actually delivers. 8 out of 10 appointments showed up, and we closed 4 of them. That's $68,000 in contracts from one month of leads."
Sarah Johnson
Premium Roofing Co., Phoenix AZ
$2.3M+
In profit generated for roofing companies in 2025
227%
Average ROI for clients in first 60 days
82%
Average appointment show-up rate
How The Pay-Per-Show Model Works
Simple, transparent, and risk-free. Here's exactly how we generate qualified appointments for your roofing business.
We Build Your System
Custom campaigns, landing pages, and tracking built specifically for your market and brand.
We Run The Ads
We cover 100% of ad spend. Zero risk to you. We only win when you get qualified appointments.
You Pay When They Show
$500 per qualified appointment that actually arrives. No shows, no clicks, no impressions.
You Close & Profit
Average client makes $34,000 profit in first 60 days. You focus on closing, we handle everything else.
The bottom line: You only pay for results. No wasted ad spend, no unqualified leads, no risk. Just qualified homeowners ready to talk about their roofing project.
Why Pay-Per-Show Beats Traditional Advertising
See the difference between risky ad spend and guaranteed results
| Factor | Traditional Ads | Pay-Per-Show Model |
|---|---|---|
| Upfront Cost | $5K-$15K/month | Pay only when they show |
| Results Guarantee | Hope for the best | 10 shows or full refund |
| Campaign Management | You manage or pay extra | We handle everything |
| Annual Risk | $60K-$180K/year | $0 until they arrive |
| Average ROI | Unknown | 227% average |
The choice is clear: Pay for results, not hope.
Common Questions
Everything you need to know before getting started
How This Calculator Works
This calculator helps you understand the true return on investment when working with a pay-per-show lead generation agency. Unlike traditional models where you pay for ads upfront and hope for results, the pay-per-show model means you only pay when a qualified prospect actually shows up for an appointment. We specialize in high-value roofing projects ($18K-$25K average contracts) to ensure you're profitable from your first few closes.
Key Metrics Explained
- Setup Fee: One-time annual fee to build and launch your dedicated lead generation system (covers custom campaigns, landing pages, tracking, and initial ad spend)
- Cost Per Show: What you pay for each qualified appointment that shows up ($500 flat rate, all shows)
- Close Rate: The percentage of appointments that turn into paying customers (30-40% is good, 50% is excellent)
- Average Contract Value: Your typical roofing project price
- Profit Margin: Your profit percentage per job (35-40% is typical for roofing)
Why This Model Works
Traditional lead generation requires you to spend thousands on ads with no guarantee of quality. With pay-per-show, the agency takes on that risk. You only pay when someone actually shows up for the appointment, which means higher quality leads and predictable costs.
"The calculator shows conservative estimates. Most roofing companies see even better results once their sales team is trained to close these pre-qualified leads effectively."
Ready to See If You Qualify?
We only work with 3 new roofing companies per quarter. If you're doing $1M+ in revenue and closing 30%+ of qualified leads, let's talk.
See If You Qualify